Hey, I am getting in shape by working out with Bryan. Checkout %link% to know more.

Sedentary: No exercise and have a desk job

Exercise multiple times a day or have a physically challenging job

Working days

Working hours

Role of dietary intake in weight loss

Exercise and Physical activity linked to weight loss

Basics of calorie counting by Harvard Health

Diet and exercise for weight loss - Research paper by US National Library of Medicine

Research on weight loss, diet and workout

Source of food database used in the app

Here’s a list of some world renowned research publications that form the basis of health and nutrition advice presented in this app

Nutrition

Resources

Workouts

Welcome To The 718 Project

718 Project 

I’m Bryan—founder of The 718 Project and living proof that rock bottom can be the start of something legendary.

Born and raised in Brooklyn, I’ve spent over 20 years transforming lives through fitness, mental resilience, and community-driven wellness. From NYC to Philly, I’ve trained thousands—including celebrities—and shared my story in major media outlets.

I’m a medaled natural physique competitor, a former operator of multi-million dollar health clubs, and a father who built his body—and his life—between diaper changes, before the kids woke up, and while grinding through real-world responsibilities.

The 718 Project isn’t just another workout plan.
It’s a boutique-style fitness and nutrition program—built around your schedule and fully customized to your life.

This movement is for those starting over. The high performers. The ones who grind through the chaos but refuse to settle for burnout.

If you’ve ever felt like you didn’t have the time, the energy, or the support—
you’re exactly who this was built for.

🔥 Real life. Real busy. Real results.
Join The 718 Project and let’s rise—together.





Bryan AKA Brooklyn Badass

💥 The Busy Badass – 30-Day Workout Program
Minimal Gear. Maximum Results. No Excuses.

The same no-BS workouts that have transformed thousands — including celebrities and everyday warriors from Brooklyn to Philly — are now built for your lifestyle.

Whether you’ve got 20, 30, or 45 minutes, you’ll get powerful, efficient workouts that fit your schedule and your space.

✅ Perfect for:
Busy professionals & parents

Home or travel workouts

Anyone with limited time but big goals

🔥 What You Get:
30-Day Progressive Workout Plan (choose your intensity: 20, 30, or 45 minutes)

Minimal to No Equipment Required (resistance bands optional)

Video Demos + Guided Instructions

Built-in Warm-Ups & Finishers

Badass Bonus: Core & Mobility Add-ons

Accountability Tracker to Stay On Point

Lifetime Access – No Monthly Fees

💪 Results You Can Expect:
Increased strength, endurance & fat loss

Better energy and mood — in less time

That “I did something for me” confidence boost

A total body transformation — on your terms



The Busy Badass 30 Day Customized Workout Program

Plan Includes

How it works

Plan Selected

1 month

$67

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