Hustle & Health: 30-Day Custom Meal Plan Built in Brooklyn. Customized by Bryan. This ain’t some generic download. Every Hustle & Health Meal Plan is handcrafted by Bryan Ortiz—a certified health coach, nutritionist, and diabetes coach with over 20 years in the game. Born and raised in Brooklyn, Bryan knows what it’s like to grind through chaos, rebuild from the bottom, and eat with purpose. This 30-day plan is more than just meals—it’s your fuel for focus, strength, and sustainable health. Whether you're trying to lose weight, build muscle, manage diabetes, or just feel better, this plan meets you where you’re at. What You Get: 🗓 Personalized 30-day meal plan based on your goals, schedule & budget 🛒 Weekly grocery lists that save money without cutting nutrition 🥗 Flavor-packed meals that are fast, healthy, and culturally relevant 💪 Options for weight loss, muscle gain, plant-based, family-style, or diabetic-friendly eating ✍️ Each plan is written by Bryan—no templates, no shortcuts Whether you’re a busy parent, 9–5 warrior, or on a comeback mission—this is for you. Real Food. Real Life. Real Results. Let’s eat like we mean it.
🗓 Personalized 30-day meal plan based on your goals, schedule & budget
🛒 Weekly grocery lists that save money without cutting nutrition
🥗 Flavor-packed meals that are fast, healthy, and culturally relevant
💪 Options for weight loss, muscle gain, plant-based, family-style, or diabetic-friendly eating
✍️ Each plan is written by Bryan—no templates, no shortcuts
Burn fat. Build grit—anywhere. Whether you’re at the gym, in your living room, or on your grind between work and life, 718 Shred is your no-excuses program to drop fat, tone muscle, and build real strength. This plan is versatile—designed to be done at home or in the gym with minimal to no equipment. Just your body, your mindset, and that signature Brooklyn hustle. No machines. No fluff. Just straight-up results. Let’s get shredded, the 718 way.
Personalised fitness plan with video demonstrations & instructions to perform
Personalized meal plan & recipes
Regular progress check-ins
Regular updates in plans based on your progress
24/7 chat support
This free online consultation is your first step to getting back on track. Whether you’re ready to lose weight, build muscle, or just reclaim your energy, this 15–20 minute call is all about you. We’ll talk goals, roadblocks, and create a blueprint that works around your life—not against it. No pressure. No pitch. Just straight-up strategy from someone who’s lived it. Let’s hit reset—Brooklyn style
We don’t just train—we transform. This is my most hands-on, customized program where I guide you step by step to your best shape—physically and mentally. With limited slots, this plan is for those ready to take their comeback seriously. You’re not just getting fit—you’re getting legendary. Online Personal Training Available Anywhere. In Home Personal Training Available In The Following Areas: Brooklyn, Manhattan, Queens, Bronx.
One on one coaching- In Person or Online
Weekly 1-1 video calls
Personalized fitness plan with video demonstrations & instructions to perform
Personalized meal plan & recipes
Regular progress check-ins
Regular updates in plans based on your progress
24/7 chat support
Busy parent? Burnt-out professional? Just need a reset? This 21-day Brooklyn-style program keeps it simple—real food, no-BS workouts, and zero excuses. You ready? Let’s get it.
Video demonstrations & instructions to perform exercises
Regular progress check-ins
Daily workout and nutrition logging in the app
24/7 chat support
2 One-Hour Personal Training Sessions for Just $100 Available in-home (if local) or online (wherever you are) This starter pack is perfect if you’re ready to stop overthinking and start moving. Whether you’re just getting back into it or testing the waters, this is your chance to see what real coaching feels like—Brooklyn style. 💬 Who It’s For: • New clients looking to test the waters • Busy people tired of DIY fitness • Anyone ready to rebuild but not sure where to start
Two full 60-minute sessions (in-home or online via video)
A fitness assessment to check your baseline and physical readiness
Goal-setting breakdown so we know exactly what we’re building toward
A customized workout tailored to your body, space, and equipment (even if that’s just a mat and hustle)
Hands-on coaching to correct form, boost confidence, and push you safely
Recommendations for next steps based on your goals, lifestyle, and progress
2 x 30-Minute Online Training Sessions for $60 Perfect if you want to see what I’m about without locking into a full program. No fluff. No contracts. Just real work and honest coaching—Brooklyn-style.
Two 30-minute virtual training sessions via Zoom
A no BS workout designed to push you without overwhelming you
A brief check-in chat before and after each session
A chance to test drive the experience and see if we vibe for future training
I’m Bryan—founder of The 718 Project and living proof that rock bottom can be the start of something legendary. Born and raised in Brooklyn, I’ve spent over 20 years transforming lives through fitness, mental resilience, and community-led wellness. But The 718 Project isn’t just about reps and routines—it’s about rebirth. It’s about showing up when life knocks you down, about rising with purpose, and about making wellness accessible to anyone, no matter where they come from or what they’re carrying. This movement was built for the underdogs. The fighters. The parents. The ones starting over. We’re reclaiming our health, our power, and our story—one workout, one mindset shift, one comeback at a time. If you’ve ever felt overlooked, out of shape, or like you’re starting from scratch— you’re in the right place. 🔥 Ready to reset your life with us? Join the movement.
Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.
Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.
Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.
Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.
Get frequent tweaks on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.
Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.
Jessica Martinez
Amanda Rivera
Stephanie Cruz