The Rise Of Legends
6 Weeks To Badass Abs
Built And Earned
I Don’t Just Talk It. I Live It.
The Blueprints
Hustle And Health Meal Plan
Hustle & Health: 30-Day Custom Meal Plan Built in Brooklyn. Customized by Bryan. This ain’t some generic download. Every Hustle & Health Meal Plan is handcrafted by Bryan Ortiz—a certified health coach, nutritionist, and diabetes coach with over 20 years in the game. Born and raised in Brooklyn, Bryan knows what it’s like to grind through chaos, rebuild from the bottom, and eat with purpose. This 30-day plan is more than just meals—it’s your fuel for focus, strength, and sustainable health. Whether you're trying to lose weight, build muscle, manage diabetes, or just feel better, this plan meets you where you’re at. What You Get: 🗓 Personalized 30-day meal plan based on your goals, schedule & budget 🛒 Weekly grocery lists that save money without cutting nutrition 🥗 Flavor-packed meals that are fast, healthy, and culturally relevant 💪 Options for weight loss, muscle gain, plant-based, family-style, or diabetic-friendly eating ✍️ Each plan is written by Bryan—no templates, no shortcuts Whether you’re a busy parent, 9–5 warrior, or on a comeback mission—this is for you. Real Food. Real Life. Real Results. Let’s eat like we mean it.
🗓 Personalized 30-day meal plan based on your goals, schedule & budget
🛒 Weekly grocery lists that save money without cutting nutrition
🥗 Flavor-packed meals that are fast, healthy, and culturally relevant
💪 Options for weight loss, muscle gain, plant-based, family-style, or diabetic-friendly eating
✍️ Each plan is written by Bryan—no templates, no shortcuts
$29.99
Monthly
718 Shred
Burn fat. Build grit—anywhere. Whether you’re at the gym, in your living room, or on your grind between work and life, 718 Shred is your no-excuses program to drop fat, tone muscle, and build real strength. This plan is versatile—designed to be done at home or in the gym with minimal to no equipment. Just your body, your mindset, and that signature Brooklyn hustle. No machines. No fluff. Just straight-up results. Let’s get shredded, the 718 way.
Personalised fitness plan with video demonstrations & instructions to perform
Personalized meal plan & recipes
Regular progress check-ins
Regular updates in plans based on your progress
24/7 chat support
$9.99
for 8 weeks
The Reset Call
This free online consultation is your first step to getting back on track. Whether you’re ready to lose weight, build muscle, or just reclaim your energy, this 15–20 minute call is all about you. We’ll talk goals, roadblocks, and create a blueprint that works around your life—not against it. No pressure. No pitch. Just straight-up strategy from someone who’s lived it. Let’s hit reset—Brooklyn style
Free
for 1 day
The Rebuild- One on One Personal Training- In Person and Online
We don’t just train—we transform. This is my most hands-on, customized program where I guide you step by step to your best shape—physically and mentally. With limited slots, this plan is for those ready to take their comeback seriously. You’re not just getting fit—you’re getting legendary. Online Personal Training Available Anywhere. In Home Personal Training Available In The Following Areas: Brooklyn, Manhattan, Queens, Bronx.
One on one coaching- In Person or Online
Weekly 1-1 video calls
Personalized fitness plan with video demonstrations & instructions to perform
Personalized meal plan & recipes
Regular progress check-ins
Regular updates in plans based on your progress
24/7 chat support
$80
Monthly
Grit & Glory: The 21-Day Reset
Busy parent? Burnt-out professional? Just need a reset? This 21-day Brooklyn-style program keeps it simple—real food, no-BS workouts, and zero excuses. You ready? Let’s get it.
Video demonstrations & instructions to perform exercises
Regular progress check-ins
Daily workout and nutrition logging in the app
24/7 chat support
$9.99
for 3 weeks
The 2-Session Comeback Pack (1 Hour/Each)
2 One-Hour Personal Training Sessions for Just $100 Available in-home (if local) or online (wherever you are) This starter pack is perfect if you’re ready to stop overthinking and start moving. Whether you’re just getting back into it or testing the waters, this is your chance to see what real coaching feels like—Brooklyn style. 💬 Who It’s For: • New clients looking to test the waters • Busy people tired of DIY fitness • Anyone ready to rebuild but not sure where to start
Two full 60-minute sessions (in-home or online via video)
A fitness assessment to check your baseline and physical readiness
Goal-setting breakdown so we know exactly what we’re building toward
A customized workout tailored to your body, space, and equipment (even if that’s just a mat and hustle)
Hands-on coaching to correct form, boost confidence, and push you safely
Recommendations for next steps based on your goals, lifestyle, and progress
$100
for 2 days
The No BS Try-Out Pack (Online Only)
2 x 30-Minute Online Training Sessions for $60 Perfect if you want to see what I’m about without locking into a full program. No fluff. No contracts. Just real work and honest coaching—Brooklyn-style.
Two 30-minute virtual training sessions via Zoom
A no BS workout designed to push you without overwhelming you
A brief check-in chat before and after each session
A chance to test drive the experience and see if we vibe for future training
$60
for 2 daysBryan AKA Brooklyn Badass
Personal Trainer, Health Coach, Nutritionist, Diabetes Coach
I’m Bryan—founder of The 718 Project and living proof that rock bottom can be the start of something legendary. Born and raised in Brooklyn, I’ve spent over 20 years transforming lives through fitness, mental resilience, and community-led wellness. But The 718 Project isn’t just about reps and routines—it’s about rebirth. It’s about showing up when life knocks you down, about rising with purpose, and about making wellness accessible to anyone, no matter where they come from or what they’re carrying. This movement was built for the underdogs. The fighters. The parents. The ones starting over. We’re reclaiming our health, our power, and our story—one workout, one mindset shift, one comeback at a time. If you’ve ever felt overlooked, out of shape, or like you’re starting from scratch— you’re in the right place. 🔥 Ready to reset your life with us? Join the movement.
Complete personalized fitness solution
One-to-one Video Calls
Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.
Compliance Tracking
Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.
Wearable Integration
Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.
Weekly Check-ins
Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.
Personalized Workouts
Get frequent tweaks on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.
Customized Nutrition
Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.
The Proof
“From Broken to Unstoppable" When I first met Bryan, I was at one of the lowest points of my life—physically, mentally, and emotionally. I remember walking into our first session feeling intimidated by the idea of change, but within minutes, Bryan’s energy, authenticity, and no-nonsense Brooklyn grit made me believe that not only was change possible, it was inevitable if I stuck with him. Over the last 5 years, Bryan didn’t just help me lose weight — he helped me rebuild my life. I lost over 65 pounds, gained lean muscle, and built a level of strength I never thought I could achieve. But beyond the physical transformation, he taught me something even more powerful: how to own my space, to own my body, and to own my life. Bryan’s coaching style is unlike anything you’ll find anywhere else. He doesn’t sugarcoat, and he doesn’t let you settle for “good enough.” He pushed me every single session, and every time I doubted myself, he reminded me who the hell I was becoming. His approach to fitness, nutrition, and mental health is holistic — he doesn’t just build bodies, he builds badasses. Through every season of my life—good, bad, chaotic, and everything in between—Bryan was consistent. He adapted my programming as my goals evolved: from weight loss to strength training, from endurance to body recomposition, from injury recovery to mindset coaching. He genuinely cares and invests in his clients’ growth, on and off the gym floor. Today, because of Bryan, I’m not just the strongest, fittest, and healthiest version of myself — I’m the most confident I’ve ever been. I walk into every room knowing my worth, my power, and my potential. Training with Bryan was one of the best decisions of my life. He’s not just a trainer—he’s a life-changer. If you’re lucky enough to work with him, buckle up. You’re about to meet the version of yourself you always dreamed of. Thank you, Bryan. You changed my life.
Jessica Martinez
Stronger for Myself and My Family As a stay-at-home mom of two, I had completely lost myself. My days revolved around taking care of everyone else, and somewhere along the way, I forgot to take care of me. When I started training with Bryan five years ago, I was exhausted, overweight, and honestly, overwhelmed by life. From day one, Bryan made me feel like I mattered. He saw me—not just as a mom, not just as someone who was “trying to get her body back,” but as a woman who deserved to feel strong, confident, and powerful again. Training with Bryan changed my life in ways I never imagined. Yes, I lost over 50 pounds, but more importantly, I gained my energy, my confidence, and my sense of self back. He didn’t just give me a workout plan — he gave me a roadmap to take control of my health, my mindset, and my future. What makes Bryan different is that he meets you exactly where you are but refuses to let you stay there. He pushed me when I needed it, supported me when I doubted myself, and celebrated every victory with me, big or small. His mix of tough love, compassion, and real-world experience was exactly what I needed. No gimmicks, no fads — just real results built on real work. Thanks to Bryan, I’m not just a better version of myself — I’m a better mom, a better wife, and a better me. I show up for my family with more energy, more patience, and a pride in myself I hadn’t felt in years. If you’re a mom feeling stuck, tired, or invisible—please know it’s not too late. Bryan helped me take my life back. And he can help you too. Thank you, Bryan. You didn’t just change my body — you helped me change my entire life.
Amanda Rivera
No Time, No Problem: How 30 Minutes with Bryan Changed Everything As a full-time working mom with two kids and a million responsibilities, the idea of committing to a fitness program felt impossible. I barely had 30 minutes to myself most days — but Bryan made every single minute count. From our very first session, Bryan understood my reality. He didn’t try to guilt me, overwhelm me, or make me feel like I had to sacrifice my entire life to get in shape. Instead, he built a program that worked with my life, not against it. In just 30-minute sessions, a few times a week, he helped me transform not just my body — but my energy, my strength, and my mindset. Over 5 years of working together, I lost 45 pounds, gained incredible strength, and finally got rid of the constant exhaustion that used to weigh me down. I stopped chasing “perfect” and started chasing progress — and Bryan was right there pushing me every step of the way, even when I felt like quitting. Bryan doesn’t just train your body; he trains your mind to believe in yourself again. He knows how to maximize every second — no wasted time, no fluff, just focused, powerful training that fits even the busiest schedule. His style is real, raw, and relentless — and it’s exactly what I needed. Today, I’m in the best shape of my life, and I did it without spending hours in the gym. I did it 30 minutes at a time, with one of the best coaches you’ll ever meet in your life. If you think you’re too busy to change your life, you just haven’t met Bryan yet. Thank you, Bryan — you gave me my strength back.
Stephanie Cruz
